Performance on Twitter
Came across an interesting article relating to the performance of businesses on Twitter. http://www.huffingtonpost.com/megan-berry/business-guide-to-twitter_b_1608773.html Although a regular user of Twitter and Facebook, the notion of Twitter metrics is one which is completly new to me and I have to be honest, I had never really thought about how my pages were performing as I felt that if i updated regualrly, I was performing well. I am sure I am not alone in this opinion.
However, with over 70% of businesses in Ireland now use social media to connect and communicate with customers it is increasingly important that organisations – regardless of size, keep up to date with how well their social networks are working for them. http://www.irishtimes.com/newspaper/finance/2012/1011/1224325140910.html Only through monitoring performance can a business can gauge whether or not the intended target market is being reached and understanding the messages that you are trying to relay to them. It also allows a company to see what is being said about them within the online community. Relying purely on the amount of followers as a way of measurement is unrealistic and ineffective as followers might never engae with the content of the page.
The concept of Twitter metrics got me thinking about how well The FinnView B&B performs on Twitter and other social networks. There are a number of defferent metrics that can be used to measure this but as a small enterprise some would not be relevant to the business. Having considered them all I feel that using Klout Score which measures online influence on a scale of 1-100 is the most effective metric tool available for the guesthouse. It is also important however to keep track of mentions and retweets and address any negative comments in a quick and professional manner.